The Social Summit

THE GLOBE CINEMA
617 8 AVE. S.W.  CALGARY, AB


WEDNESDAY, NOVEMBER 25

  • 5:00-8:00 pm         Check-in, welcome package pickup and Social Summit Kick-Off Bash  
                                  presented by the Renaissance Edmonton Airport Hotel – National on 10th, 341 10 Ave. S.W.

THURSDAY, NOVEMBER 26

  • 8:00-8:45 am         Morning coffee at the Globe Cinema, with a side of speed networking (8:15-8:45 a.m.)
  • 9:00-9:45 am         KEYNOTE #1 
  • 10:00-10:45 am      TWITTER HOUR – breakout sessions 1 & 2
  • 11:00-11:45 am       CONTENT MARKETING HOUR – breakout sessions 3 & 4  
  • 12:00-1:00 pm        Lunch at your leisure
  • 1:00-1:45 pm          FACEBOOK HOUR – breakout sessions 5 & 6  
  • 2:00-2:45 pm         DIGITAL STRATEGY & SEO HOUR – breakout sessions 7 & 8   
  • 3:00-3:45 pm         PANEL DISCUSSION #1, starring 'The Media'
  • 4:30-6:00 pm         The Press + Post Party, presented by The Core – Double Zero at The Core, 751 4 St. S.W.

FRIDAY, NOVEMBER 27

  • 8:00-8:45 am          Morning coffee and treats at the Globe Cinema
  • 9:00-9:45 am          KEYNOTE #2
  • 10:00-10:45 am       LINKEDIN & YOUTUBE HOUR – breakout sessions 9 & 10
  • 11:00-11:45 am        BLOGGING & EMAIL MARKETING HOUR – breakout sessions 11 & 12  
  • 12:00-1:00 pm         Lunch at your leisure
  • 1:00-1:45 pm           INSTAGRAM, PINTEREST & MICRO CONTENT HOUR – breakout sessions 13 & 14  
  • 2:00-2:45 pm          VISUAL CONTENT HOUR – breakout sessions 15 & 16   
  • 3:00-3:45 pm          PANEL DISCUSSION #2, starring 'The Business Stars'
  • 4:30-6:00 pm          The Bloggity Blog Bash, presented by GetAssist – National on 10th

Wednesday, November 25


Check In

5:00-8:00 pm

Make your way over to National on 10th anytime between 5 and 8 p.m. to check in, grab your welcome gear and get ready for a truly great social experience. 


Welcome Bash

5:00-8:00 pm

Come on down to The Social Summit Welcome Bash, presented by the Renaissance Edmonton Airport Hotel! Join us at National on 10th for cold brews courtesy of Village Brewery, snacks courtesy of National, and a surprise guest from Twitter Canada. We promise not to disappoint you on this fair night in November, and can hardly wait to raise a sociable glass together! 


Thursday, November 26


Morning Coffee

8:00-8:45 am

See you bright and early at the Globe Cinema for a steaming cup of Rosso's finest brew, cold-pressed juice from Cru, fresh pastries courtesy of the Globe, and some spectacular speed networking to start the day off on a friendly, well-connected foot, hosted by Avenue Magazine publisher Joyce Byrne. Don't forget to bring a pile of business cards and speedy tweety fingers!


MORNING
KEYNOTE

9:00-9:45 am

Ready, set, let's do this. We bring you the first spectacularly inspiring Social Summit keynote, set to launch you into two full days of insight and enlightenment.

SOCIAL SMARTS with LAUREN TOYOTA

Producing content for more than eight social channels is Lauren Toyota’s main gig. As a former Much VJ and TV personality, Lauren will share the social smarts that helped her successfully transition her career from television to the online space.

Lauren understands the power of influence, being an influencer herself. Through personal successes she’s experienced working with this new social business model, she’ll break down what it is and how authentic influencer relationships can help market your business.

She’ll share how she turned her passion for vegan food into a viable business (hot for food)  from the comfort of her kitchen (and couch), and what she’s learned about personal branding and the importance of honest and thoughtful engagement. @laurentoyota


TWITTER
HOUR

10:00-10:45 am

    

Breakout #1:
STARTER

 



Breakout #2:
SEASONED

• Using Twitter to build meaningful longterm business connections, establish your voice and cement your message, 140 characters at a time.  PRESENTER: Mike Morrison, founder, Mike's Bloggity Blog and Calgary By Bike

• Top tools for twitter automation, analytics and engagement, and best practices for business tweeters big and small.  PRESENTER: Nancy Smith, social media manager, Travel Alberta


CONTENT
MARKETING
HOUR

11:00-11:45 am

   

Breakout #3:
STARTER

 


Breakout #4:
SEASONED

• Creating a Type-A content calendar for your blog, e-newsletter and social platforms, with a Type-B personality.  PRESENTER: Kelly Doody, co-founder & editor-in-chief, Press + Post

 The Sport of Social Media: Creating the kind of content that will grow your tribe and your business, 365 days a year.  PRESENTER: Jillian Frechette, director, marketing + digital media, Calgary Sports & Entertainment Corporation


Lunch Break

12:00-1:00 pm

Take a break and grab a bite at a range of nearby restaurants and cafes in downtown Calgary. Bonus snacks on the house, courtesy of our friends at Fiasco Gelato and The Sugar Cube.


FACEBOOK
HOUR

1:00-1:45 pm

     

Breakout #5:
STARTER

 


Breakout #6:
SEASONED

   

 

• Most effective practices on the planet for today's Facebook business pages big and small.
PRESENTERS: Jim Button, senior strategist and Kent Wilson, social media strategist, Evans Hunt Group

• Advanced Facebook advertising techniques used by the pros.  PRESENTER: Richard Einarson, marketing and digital engagement specialist, Stafraen Digital Marketing


DIGITAL
STRATEGY &
SEO HOUR

2:00-2:45 pm

   

Breakout #7:
STARTER

 

 

Breakout #8:
SEASONED

Simple social media strategies for brand and business building.  PRESENTER: Ernest Barbaric, founder, Ernest Barbaric Digital Marketing



• Seven critical steps to higher SEO rankings. PRESENTER: Calin Yablonski, president, Inbound Interactive


INDUSTRY
INSIDER PANEL
DISCUSSION #1

3:00-3:45 pm

    

Starring:
'THE MEDIA'

Today's panel discussion will be a game changer for anyone who's ever wondered how to get their story heard, read, and into the hands of the media professionals who can bring it to life. 

HOST:

  • Roger Kingkade, host and producer, News Talk 770

PANELISTS: 

  • Bob Sumner, assignment editor, CTV News
  • Jill Croteau, reporter and producer, Global Calgary
  • Julie Van Rosendaal, Dinner With Julie
  • Kait Kucy, blogger and freelance writer, Avenue, Swerve, Yuppie Love
  • Matt Mosteller, VP marketing, Resorts of the Canadian Rockies; freelance journalist, Powder Matt

The Press
+ Post
Afterparty

4:30-6:00 pm

Welcome to the Press + Post Afterparty, presented by The Core

Get ready to toast the day with food and drinks courtesy of Press + Post and Double Zero, and shopping spree giveaways galore courtesy of The Core! 


Friday, November 27


Morning
Coffee

8:00-8:45 am

The early bird gets the beans, the cold-pressed juice, a chance at some seriously awesome prize giveaways, and the best seats in the house. We won't force you to network on this fine Friday morning, but we will ply you full of fun prior to blowing your marketing mind on Social Summit Friday. 


MORNING
KEYNOTE

9:00-9:45 am

Google - The Social Summit

Another killer keynote? Don't mind if we do. We're starting the day off with a bang, and everyone's invited. What's it going to be, you ask?

I'M FEELING LUCKY: MEDIA & COMMUNICATIONS IN THE INSTANT, INTERACTIVE, INTERNET AGE with LESLIE CHURCH, HEAD OF COMMUNICATIONS & PUBLIC AFFAIRS, GOOGLE CANADA

Straight from Google Canada HQ in Toronto, Leslie will help attendees discover how Google can play a major role in their cutting edge communications and outreach strategies.

Learn about Canada's love for YouTube, everything worth knowing about the platform, and get a front row, behind-the-scenes look at Google's own innovative approach to media and PR. @lesliechurch


LINKEDIN
& YOUTUBE
HOUR

10:00-10:45 am

   

Breakout #9:
STARTER

 


Breakout #10:
SEASONED

Putting LinkedIn to work for you and your
business, once and for all.
 
PRESENTER: Eric Pye, professional networking
strategist; career advisor, CPA Alberta

• Top ways to put YouTube into play as a lead magnet and marketing engine for your organization.
PRESENTER: Richard Bartrem, vice president, communications and community relations, WestJet


BLOGGING
& EMAIL
MARKETING
HOUR

11:00-11:45 am

   

Breakout #11:
STARTER



Breakout #12:
SEASONED

Creating compelling digital content and meaningful audience engagement to develop brand, influence perceptions and garner community support.  PRESENTER: Clare LePan, senior manager, marketing communications, East Village

Building your e-newsletter into a leads, sales and success-generating machine.  
PRESENTER: Theresa Howland, director, consumer marketing and sales, Calgary Stampede


Lunch Break

12:00-1:00 pm

Take a break and grab a bite at a range of nearby restaurants and cafes in downtown Calgary. Bonus snacks on the house from Crave Cupcakes, Fiasco Gelato and The Sugar Cube.


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INSTAGRAM,
PINTEREST & 
MICRO CONTENT
HOUR

1:00-1:45 pm

   

Breakout #13:
STARTER



Breakout #14:
SEASONED

• Growing your reach, optimizing your content and monetizing your work through Instagram and Pinterest. PRESENTER: Dawn Bradley, hairstylist,
educator and Instagram for business pro  

Mobile and the rise of Micro Content - How live streaming and micro-video platforms are creating opportunities to engage with new audiences and changing the dynamic of content marketing strategies. PRESENTER: Alexandra Kolar, social media director, Arcane


VISUAL
CONTENT
HOUR

2:00-2:45 pm  

   

Breakout #15:
STARTER



Breakout #16:
SEASONED

• How to shoot better photos for social media with limited time, low budget and little help. PRESENTER: Christopher Dowsett, photographer, director, still motion artist

Using visual content to drive enormous traffic to your site, engagement on social and return on time and energy. PRESENTER: Neil Zeller, professional commercial and lifestyle photographer


INDUSTRY
INSIDER PANEL
DISCUSSION #2

3:00-3:45 pm

    

Starring:
'THE
BUSINESS PROS'

Today's panel discussion is guaranteed to open your eyes, learn you some secrets and light your fire. Get ready to hear a handful of Canada's top business owners spill the beans on their biggest wins and brightest digital marketing insights. 

HOST: 

PANELISTS:


The Bloggity
Bash

4:30-6:00 pm

What better way to cap off your Social Summit experience than a Bloggity Bash, presented by the fabulous folks at GetAssist

Join us at National on 10th for food and drink courtesy of GetAssist and the Concorde Group, and a really great wrap-up party hosted by the Bloggity Blog himself.