The Social Summit is thrilled to be hosting
the following esteemed speakers:

The Social Summit 2015 Presenters


Lauren Toyota - The Social Summit

Host, influencer, content producer, vegan blogger, YouTuber

As one of Canada's most recognizable media voices, Lauren has made a name for herself as an inspirational, influential voice of a generation. With armies of social audiences hanging on her every word, Lauren is now living the dream as her very own modern day media outlet, having seamlessly transitioned from close to 10 years as a national television host to independent, self-made content producer for more than eight successful social channels. From YouTube to Twitter to SnapChat, with hundreds of thousands of combined followers, fans and subscribers, Toyota has truly mastered the art of selling a brand, without selling out.
hot for food youtube @hotforfoodblog | twitter @laurentoyota | insta @laurentoyota | youtube @laurentoyota 

The Social Summit - Leslie Church

Head of communications and public affairs, Google Canada 

For the past three years, Leslie has been leading Google's global communications and public affairs work across their Canadian teams and offices, including media relations and partnerships, community investment, and special projects supporting Google's contributions to innovation, technology, and the growth of Canadian businesses and creators online. Google+ @LeslieChurchCA | tweet @lesliechurch | blog @GoogleCanada  | linkedin @leslie-church


Cam Gordon Twitter - The Social Summit

Communications lead, Twitter Canada

A Canadian industry veteran with more than a decade of experience in public relations, social media and digital communications, Cam is the communications lead for Twitter Canada and a member of the company's global public relations team. Cam spent 10+ years prior to Twitter working for two of Canada's most well-respected communications firms, Hill+Knowlton Strategies and High Road Communications, working on top clients such as LG Electronics, Canon, Disney, 3M and American Express. Cam has also worked closely with many of Canada's most well-known brands such as Canada Goose, TELUS and Spin Master. tweet @cam_gordon | blog @Twitter Canada


Mike Morrison

Founder, Mike's Bloggity Blog and Calgary by Bike

Mike Morrison is the award-winning writer behind Mike's Bloggity Blog, which averages 50,000 unique visitors a month and covers cool travel stories and Canadian pop culture. He is also the creator of Calgary By Bike, a best selling guide to Calgary's new cycle track network. Morrison is co-founder of The Social Summit, teaches blogging at Mount Royal University and consults with companies big and small on developing social media strategies. | tweet @mikesbloggity | insta @mikesbloggity

Nancy Smith

Social media manager, Travel Alberta

Nancy is a passionate advocate for social media, and loves to help people discover how it can add to their personal and professional lives. Nancy has worked at Travel Alberta for the past 15 years and currently leads the social media strategy and team, while teaching social media at Mount Royal University and presenting across Canada and internationally. | tweet @nsmith | insta @nancy.smith

Kelly Doody

Co-founder and editor-in-chief, Press + Post

Kelly is a journalist-turned-communications practitioner with wide-ranging experience in corporate and consulting environments. Treating each client like today’s top story, Kelly and her Press + Post team provide expert media relations and communications counsel, while breathing life into the digital footprints and social presence of start-ups to super brands from the helm of their newage Newsroom. She is also the proud co-founder of this fab little project called The Social Summit. | tweet @kelly_doody | insta @kellydoods

Jillian Frechette

Director, marketing + creative services, Calgary Sports and Entertainment Corporation 

Jillian leads the largest and most diverse sports marketing portfolio in Western Canada, including the Calgary-based NHL Calgary Flames, CFL Calgary Stampeders, WHL Calgary Hitmen and NLL Calgary Roughnecks as well as two hockey teams south of the border. In her role, Jillian leads all marketing initiatives (brand management, creative development, communications strategy, advertising, digital media, social media) and provides strategic support to sponsor partnerships. Jillian has a passion for complex digital campaigns, built from over 15 years of client and agency experience with major brands such as Nike, Saucony, Labatt, Molson, Skate Canada, NFL Canada, the Buffalo Bills and the Toronto Blue Jays. | tweet @frechettegirl | linkedin @jillian-frechette

Jim Button

Co-founder, Village Brewery; senior strategist, Evans Hunt Group  

For more than 20 years Jim has been a leader in experiential marketing with an emphasis on events, public relations and promotions. At Evans Hunt Group, a digital marketing firm, he helps customers participate in the brands they engage with online. As a founder of Village Brewery, Jim uses beer as a social lubricant where he leverages his many experiences in marketing and building communities to create a more connected Calgary. Prior to Evans Hunt Jim was Vice President, Corporate and Community Affairs at Big Rock Brewery, he co-founded The Event Group and worked at agencies that included Venture Communications, MacLaren:Lintas, Cossette Communications and JWR Advertising. | tweet @jimbutton

Kent Wilson The Social Summit

Social media strategist, Evans Hunt Group

As the social media strategist for Evans Hunt Group, Kent has helped create, develop and execute social media campaigns for major brands including Shaw Communications, Calgary Co-op and CMLC (East Village Calgary). Kent cut his teeth in the social media realm as the managing editor and director of the Nations Network series of hockey fan sites, which he helped grow into one of the largest independent online sports properties in Canada over the last five years. As a recognized hockey analyst, you may have read Kent's work at the Calgary Herald, the Score, Yahoo Sports and ESPN over the years, and is a regular contributor to | tweet @kent_wilson | linkedin @kentwilson

Richard Einarson

Marketing & digital engagement specialist, Stafraen Digital Marketing

Richard is the Principal of Stafraen Digital Marketing, a venture aimed at helping businesses and non-profits develop and manage über-successful digital marketing and advertising programs. In both 2010 and 2013, Richard was the Digital Communications Director for the highly successful Naheed Nenshi for Mayor campaigns. | tweet @richardeinarson | linkedin @richardeinarson


Founder, Ernest Barbaric Digital Marketing

Ernest is a trusted authority on digital and social media marketing. His work has been featured in Forbes, Canadian Business, USA Today, Financial Post, Mashable and Social Media Today among others. He works with leaders, entrepreneurs and marketing professionals to build online authority, increase qualified inbound traffic, improve conversions and develop brand awareness – all through digital marketing. Ernest is a founder of the Social Media for Business program at Mount Royal University. He also developed the Digital Marketing Certificate at the Canadian Marketing Association, and teaches Social Media Strategy at the University of Calgary. | tweet @ebarbaric | insta @ebarbaric

Calin Yablonski

President, Inbound Interactive

Calin is the president of Inbound Interactive, and a seasoned internet marketer specializing in the development of enormously effective search engine optimization, search engine marketing, Google Adwords and social media marketing campaigns. He also happens to have a remarkable way of making it all make sense for the non-SEO savvy. | tweet @calindaniel | linkedin @calin-yablonski

Eric Pye

Professional networking strategist; career advisor, CPA Alberta

Eric's background as a teacher, corporate trainer, graduate recruiter, HR manager and (for a brief time) job seeker prepared him well for his current role helping designated accountants and accounting students plan careers and market themselves into fulfilling work. He volunteers as a workshop facilitator with the Calgary Library and various immigrant serving agencies, speaking on a broad range of career and networking topics, including LinkedIn. A self-professed geek, he loves gadgets and spends far too much time on the web and social media. | tweet @ABCareerCoach | linkedin @ericpye

Richard Bartrem - The Social Summit

Vice-president, communications and community relations, Westjet

Richard's roles and responsibilities are manifold WestJet, ranging from internal and external communications, public relations and sponsorship to community investment and creative services. He joined WestJet in 2005 as director, brand and communications. Richard began his career with Unilever in 1988 where, over the next twelve years, he held a variety of sales and marketing positions in Montréal, Halifax, Calgary and Toronto. Richard left Unilever in 2000 and spent five years working for Astral Media in television in Toronto and was responsible for marketing for The Movie Network and Mpix brands. A native of Montréal, Richard now resides in Calgary with his wife and two children. His favourite WestJet destination is Maui and he loves the free snack mix onboard the plane! | tweet @rbartrem | linkedin @richard-bartrem | Westjet Blog 

Clare LePan Social Summit

Senior manager, marketing communications, East Village / Calgary Municipal Land Corporation
Clare's current role sees her deeply entrenched in the day-to-day communications strategy for the Calgary Municipal Land Corporation – the master developer behind the rejuvenation of Calgary’s East Village, but for more than a decade she has worked in the real estate development industry crafting and launching consumer marketing engagement programs. Clare's work with East Village stems back to 2009 when the master plan vision for the community was still in its infancy. She is responsible for leading the highly successful East Village marketing program which has been integral in helping shift perceptions of the community from a neglected area of downtown to a vibrant urban community. | tweet @eastvillageyyc 

Theresa Howland

Director, consumer marketing and sales, Calgary Stampede

Theresa Howland joined the Calgary Stampede in 2013 and is the Director, Consumer Marketing and Sales and is responsible for leading the Calgary Stampede marketing efforts. Her team, which includes marketing, tourism, ticket sales, sponsorship and lotteries, is focused on building relationships and promoting the Calgary Stampede brand. Theresa is an experienced marketing professional with over 15 years of diversified experience with senior level positions with ENMAX, Bullfrog Power and TransAlta.  She has been recognized for her professional achievements through Avenue Magazine’s Top 40 under 40 award in 2008 as an industry leader for advancing Canada’s renewable energy industry. Theresa holds a Bachelor of Commerce from the University of Calgary. | linkedin @theresa-howland | tweet @thyyc

Dawn Bradley

Hairstylist, educator and Instagram for business pro

From London to Paris to New York, Dawn has lived, worked and trained all over the globe. Throughout her 14 years as a hairstylist and small business owner, Dawn has always enjoyed marketing and found social media to be a key contributor to her success. After moving to Calgary last year, Dawn began focusing on Instagram as the key factor in building her business. In the past year, Dawn has grown her following to more than 11,000 followers and found herself fully booked with clients. Having expanded her efforts into education, Dawn has now taught all over Canada and throughout the United States. | insta @dawnbradleyhair | tweet @dawnbradleyhair

Alex K Arcane

Social media director & digital marketing analyst, Arcane

Alex is the social media and content marketing director at Arcane. She has been at the forefront of Arcane’s digital and social evolution, consistently proving success and delivering ROI through integrated content marketing campaigns, and has been integral to the creation and success of digital marketing campaigns with clients such as GoodLife Fitness and Roots Canada. When Alex has time to step away for the digital realm, she's diving into adventures with her dog Scout, or exploring the edges of the world. | linkedin @alexandrakolar | tweet @arcanebrand | insta @arcane_digital

Chris Dowsett

Photographer, director, still motion artist

Chris is a commercial photographer and director located in Calgary. His Twitter and website bio simply describe him as a person who loves life and hates onions. He’s been shooting photos for just over eight years and doing high level video work for just over five, which he likes very much. Chris excels in both capturing and producing photo and video work but also has a wide range of knowledge of the practical and technical editing process of each. He specializes in Photoshop compositing in photography as well as motion graphics and creative editing with video. All of these skills help to him to look at iPhone photography in a fun and unique way – knowledge he can hardly wait to share with Social Summit attendees. | insta @chrisdowsett | tweet @Chris_Dowsett

Neil Zeller - the social summit

Professional commercial and lifestyle photographer

Finding inspiration and foundation through his diverse background in corporate sales and marketing, professional photographer Neil Zeller's ability to grasp the unique needs of his clients has made him one of the most sought after photographers in Alberta. When he's not capturing the most compelling sides of corporate Calgary, he's capturing the most incredible views of the city's scenic side, from rolling river valley to iconic Peace Bridge, downtown cityscapes and stunning, sweeping prairie vistas. | tweet @Neil_Zee | facebook @NeilZellerPhotography | insta @neil_zee